Revenue Stream
Also known as: Revenue Model, Revenue Projection
H-BMC Block 14 — the revenue the business model generates at scale, derived from market size and transaction model.
Full Definition
Revenue Stream is calculated by applying the Transaction Model to the addressable Market Size. It is not a projection from top-down market reports — it is built from the bottom up using validated assumptions about penetration, pricing, and transaction frequency. Revenue Stream analysis should model multiple scenarios (conservative, base, optimistic) and identify the assumptions that most significantly affect the outcome.
Example
Market Size: 300,000 addressable procedures. Transaction Model: $X per procedure. Year 3 penetration target: 8%. Year 3 Revenue: 24,000 procedures × $X = $Y. The Revenue Stream model makes explicit which assumptions drive the result.