Value Promise
Also known as: Value Proposition, Clinical Value Proposition
H-BMC Block 1 — the core unmet need, why it matters, and why the solution is the right answer.
Full Definition
The Value Promise is the anchor of the entire H-BMC canvas. It captures the specific unmet need the solution addresses, the evidence that this need is real and significant, and the reason the proposed solution is better than alternatives. Every other block must support and validate the Value Promise. If the Value Promise is weak or unvalidated, the rest of the canvas is built on uncertain ground. The Value Promise is for users — it describes clinical or operational value, not economic value.
Example
A surgical robotics company's Value Promise: 'Surgeons performing complex laparoscopic procedures face a 23% rate of instrument collision that increases operative time by an average of 18 minutes. Our haptic feedback system reduces collision rate to under 4% with no change in setup time or cost.'