CRAASH
Also known as: CRAASH BCN, CRAASH Program
A structured healthcare innovation program that guides early-stage teams through customer discovery, business model development, and commercialization strategy.
Full Definition
CRAASH (Commercialization Readiness Assessment and Accelerator for Solutions in Healthcare) is a flagship GAITS program. It applies the Stakeholder Interviewing Rules for stakeholder discovery and the H-BMC framework for business model development. Teams complete a structured learning sequence involving discovery interviews, H-BMC canvas development, mentor engagement, and funding readiness assessment.
Example
A CRAASH BCN cohort team conducts 15 discovery interviews guided by the Stakeholder Interviewing Rules, builds their H-BMC canvas through five iterations, and presents to a panel of clinical, commercial, and investor mentors at the program's final showcase.