Part 6
The H-BMC Blocks
A full reference for all 15 blocks, organized by tier. Select a tier below to explore the blocks within it.
The H-BMC blocks are organized into five tiers, each covering a distinct layer of the business model. The blocks within each tier are conceptually related — reading them together gives a fuller picture of how that tier functions. Select a tier to begin, or use the table below to find a specific block.
Value Foundation
Block 1
Value Promise — the anchor of the entire canvas.
Stakeholder
Blocks 2–5
Users, Economic Buyers, Expert Influencers, Authorities.
Economic Model
Blocks 6–8
Value Quantification, Market Size, Transaction Model.
Operations
Blocks 9–12
Channels, Key Partners, Key Activities, Key Resources.
Financial
Blocks 13–15
Cost Structure, Revenue Stream, Investor Economics.
All Blocks at a Glance
| Tier | Layer | Blocks in This Row |
|---|---|---|
| Value Foundation |
1. Value Promise The core unmet need your innovation addresses — what users gain by choosing your solution, and why it is better than any alternative available to them. |
|
| Primary Stakeholders |
2. Users The people who directly or indirectly use your solution. 3. Economic Buyers The people or groups with authority to approve the purchase. |
|
| Adoption Influencers |
4. Expert Influencers Individuals who shape adoption — clinical champions, KOLs, anti-buyers. 5. Authorities Regulatory bodies, payors, specialty boards, advocacy groups. |
|
| Economic Model |
6. Value Quantification The economic case for institutional buyers — cost, revenue, outcomes. 7. Market Size Number of potential uses — built bottom-up from testable hypotheses. 8. Transaction Model How each use converts to revenue — basis, price, and payment terms. |
|
| External Relationships |
9. Channels and Customer Relationships How you reach economic buyers, users, and influencers — and how you build ongoing relationships with each. 10. Key Partners External organizations essential to delivering your value proposition. |
|
| Core Operations |
11. Key Activities What you must do in-house to deliver value and sustain competitive position. 12. Key Resources Critical assets that make your model possible and defensible. |
|
| Financial Model |
13. Cost Structure What it costs to deliver your value proposition and operate your business. 14. Revenue Stream Total revenue at target market scale — Market Size × Transaction Model. |
|
| Investment Case |
15. Investor Economics Gross margin, unit economics, and return potential for investors and program funders. |
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