The H-BMC Framework Guide
The Framework
Background, concepts, and methods that underpin the H-BMC. Read these sections once to understand the framework before working on the blocks.
The sections below provide the conceptual foundation for the H-BMC. They explain where the framework came from, how to use it, and the key methodological concepts — hypothesis forming and market definition — that inform how every block should be approached. Most teams will read these once and return to them occasionally for reference.
Part 1
From the BMC to the H-BMC
Why the standard Business Model Canvas needed to be adapted for healthcare, and what changed.
Part 2
How to Use the H-BMC
A practical approach to building, testing, and refining your business model using the H-BMC.
Part 3
Hypothesis Forming and Testing
How to form precise, testable hypotheses — and why the quality of your hypotheses determines the quality of your business model.
Part 4
Defining Markets
TAM, SAM, Target Market, SOM, and Beachhead — how to define the market you are actually building for.