Key Resources
Also known as: Strategic Assets, Competitive Moat
H-BMC Block 12 — the assets that make the business model defensible and operational.
Full Definition
Key Resources are the assets — intellectual, physical, human, and financial — that the company must have to deliver its value promise and sustain competitive advantage. In healthcare, Key Resources commonly include proprietary data, regulatory clearances, clinical evidence, reimbursement codes, manufacturing capabilities, and specialized clinical or regulatory expertise. Key Resources are closely related to defensibility — they are what competitors cannot easily replicate.
Example
A diagnostic company's Key Resources include its proprietary biomarker panel (IP), its FDA clearance (regulatory asset), its 50,000-patient clinical dataset (evidence asset), and its network of reference laboratories (distribution asset).