Target Market
Also known as: Addressable Market, TAM
The full addressable population of potential customers a company could ultimately serve with its solution.
Full Definition
The Target Market is the complete population of potential buyers and users — the market the company is ultimately building toward. It is distinct from the Beachhead Market, which is the specific segment the company enters first. H-BMC Market Size calculations are typically performed for both the Target Market and the Beachhead to show investors both the ultimate opportunity and the near-term focus.
Example
A remote monitoring company's Target Market is all US health systems with cardiology programs. Its Beachhead is the 50 health systems with existing remote monitoring infrastructure that can integrate the platform without a technology build.