No Solution Framing
Also known as: No Pitching, No Pitching Rule
The rule prohibiting any introduction of a solution, product, or technology during a discovery interview.
Full Definition
Once a solution enters the conversation, interviewees shift from sharing their reality to socially accommodating the interviewer. They tell you what they think you want to hear rather than what is actually true. This renders all subsequent discovery data unreliable. No Solution Framing means the interviewer must not pitch, describe, imply, or reference any solution — explicit, unintentional, or subtle — until the discovery phase is complete.
Example
An interviewer says 'We're developing an AI tool that automates surgical notes — does that sound useful?' The interviewee, being polite, says yes. The team interprets this as validation. It is not.